I roll up my sleeves every day. I propose and sell my products, talking about their history and my experience. Stories, places and tradition. Describing food to my customers, being their butcher means a lot to me. It is talking of naturalness, inclusivity, multiculturalism and both ecological and social sustainability. I think healthy eating is a leap of faith, connected to my religious precepts and to a real life style that I follow every day. It touches both the soul and the body, in respect of ethics and quality of the products that we choose to eat each day. First, it is important to love oneself, as individual but also as a member of a community. It is also significant to eat in the most genuine way possible, following simple habits without any kind of handling. This is an act of self-love, a celebration of our lives.